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By combining advanced technology with strong customer protection, iGaming delivers safe, accessible, and enjoyable entertainment to players around the world. Betsson AB acquires the privately owned gaming operator Europe-Bet based in Georgia. The company is licensed in, as well as targeting, the regulated Georgian market, a market with conditions similar to the new locally regulated gaming markets within the EU. As a result of the acquisition, Betsson is becoming the second largest local online gaming operator in Georgia with close to 30% market share, meanwhile strengthening its strategic market position in the region. Those were the words of Group CCO at Betsson, Ronni Hartvig, as the global sports betting and online casino operator confirmed that its europebet brand will now be known as Betsson Georgia. Previously known as europebet, Betsson Georgia is now operating under the globally recognized Betsson brand as it enters a new phase of growth.<\/p>\n<\/p>\n
Europebet is the brand that everybody in Georgia knows \u2013 and now we need to talk about Betsson. So some of the challenges will be for, of course, for people to understand that Betsson is the old europebet, that can give them something more than what europebet could. Stay up to date with the latest news from the iGaming industry. Get notified about our video interviews, slot reviews and other exciting video content.<\/p>\n<\/p>\n
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Betsson Georgia also recently partnered with Kvartali, a women\u2019s football club in Georgia. The partnership is designed to support local sports and improve community connections. Betsson Georgia plans to keep using group-level technology, global partnership models, and new strategies to expand its reach in the regional market. The official change gives Georgia a clearer place in Betsson Group\u2019s international plans.<\/p>\n<\/p>\n
Formerly known as europebet, Betsson Georgia is entering a new phase of development in the market, now operating under the global Betsson brand. The operator will be able to offer a wide selection of Spinomenal\u2019s casino content within its offering. The newly rebranded Betsson Georgia remains a key player in the Georgian market and we\u2019re happy to expand our reach here with such a strong partner. Our games will fit well within their casino lobby and bring a new level of entertainment for its player base. The operator is already a key player in the region, offering a diverse selection of online gaming services that include a top-tier sportsbook, an extensive slot library, and a premium live casino experience.<\/p>\n<\/p>\n
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These tools include global sponsorships, advanced technology, and new marketing strategies. Spinomenal, the leading iGaming content provider, has signed a partnership with Betsson Georgia to amplify its presence within the regulated Georgian market. In 2014, revenues amounted to USD 52.4 million, where online operations accounted for USD 40.8 million, and the remaining part came from landbased business, which to a large extent supports the online business. The online business is mainly Sportsbook driven, which accounted for 44% of total revenue in 2014.<\/p>\n<\/p>\n
Maia Kopinadze, CEO of the newly-rebranded Betsson Georgia, praised the move away from europebet as \u201cone of the best decisions we have made\u201d. The transformation will look to further cement the Betsson brand by streamlining the company\u2019s offerings in Georgia, with an emphasis on capitalising on the brand\u2019s marquee investments such as its shirt sponsorship with Inter Milan. Betsson has rebranded its Georgian business in a bid to maximise revenue from investments by promoting \u201cone brand that can be visible across borders\u201d. “Betsson Poker is powered by Microgaming and offers real money and play money games to gamblers either straight from the browser or by downloading the poker client”.<\/p>\n<\/p>\n
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Betsson is one of the leading Swedish companies in the online entertainment sector, recognized internationally. The Georgian company europebet, part of the Betsson Group since 2015, is entering a new stage of development under the name Betsson Georgia. \u201cAfter that, we started very interesting processes that I love the most.<\/p>\n<\/p>\n
This shift also opens the door to exclusive content through world-class sponsorships with clubs Boca Juniors and others, bringing fans closer to the action than ever before. But beyond technology and access, what truly defines the Betsson brand is its customer-centric philosophy. Every product, update and partnership is built with the user at the core. This is more than a rebrand; it\u2019s a promise to deliver the best-in-class betting experience in Georgia and beyond.<\/p>\n<\/p>\n